The pivot. The career change. The "starting over again" feeling. 

“I did that 20 years ago! I can’t include that in my expertise now.”

“I had to shut that company [after 10 years]. Ugh, that does not add to my credibility.”

“What I did 5 years ago is SO different from what I do now. I don’t think I should mention that.”

You are not alone. Client after client says this to me. Sometimes – like the other day – three times, three clients, back-to-back, three hours in a row. (It seems to be a trend, so, I finally had to write a blog post about it;)

See, we tend to forget that:

Every experience in our past, no matter how long ago or how seemingly unrelated, builds upon the other. 

Knowing when to pivot (even if it’s closing a business) and having the courage to do that, is one of the greatest strengths a business owner can possess. 

Our past is what makes us unique – and often helps us stand out – even in the new path we might be on now.

It really comes down to... The story we choose to tell (not just to the world, but to ourselves as well).

See, we as humans tend to focus on our weaknesses, and how we can improve those weaknesses. We live in a “fix it” environment.

“The problem is, this mindset causes a definite feeling of insufficiency.”
(Forbes, "Why Leaders Should Focus on Strengths, not Weaknesses")

Study after study, researcher after researcher, encourages us to shift that thinking, focusing and capitalizing on our strengths, the things we already possess. (Gallup is a great resource for this).

But, what if we choose to flip our narrative and see our experience as one of our greatest strengths? ... a launching pad into our next great thing. 

That is when we elevate our brand and create the most impact. 

Want more inspiration? Are you a female entrepreneur or executive?
Join my monthly Roundtable for conversation & community around knowing and owning your story and your personal brand!

Register at... laurafravel.com/roundtable