Laura Fravel | Article: Digital First Impressions - Make it Count
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Digital First Impressions


Digital First Impressions

Studies say it takes a mere .07 seconds to make an impression online. What impression are you making?

They say first impressions are everything. But nowadays, when someone gives you a name, a recommendation, a potential client, a job prospect, a realtor or simply networking, what do you do? You Google them. You’re out there, in the virtual world, and what people see is your brand. 

They say people make a decision about you in the span of 7 seconds IN PERSON. But only .07 seconds ONLINE.

Today, more than ever, first impressions happen in the digital space. Yet, if we don’t know when or even if it’s happening, can’t we pretend it’s not happening at all? That is still, in this day and age, what most people say. 50% of all adults in the US who Google themselves say they are unhappy with what they see. Why not use your online presence to get that dream job, grow your business, start a business, speak on stage, or get that promotion?

I’m not talking about putting on a façade and pretending to be someone you’re not, but the exact opposite. It’s about bringing out the best in you and letting that shine. Letting your personality, your drive, and your expertise attract your dream clients, get you that speaking gig, demand the fees you deserve, and grow your business. People are attracted to other people, not a product or service. You simply need YOU getting out there.

So how do you do it?

1.    Your imagery should scream personality. Hire a professional photographer who can tell stories with imagery. You don’t want another stodgy headshot, but imagery that truly showcases everything you have to offer. Make yourself personable, approachable and authentic. Let it scream confidence and expertise. And attract not just any client, but the right clients.

2.    Your story. Write down all of your experience, professional and personal, and all of your values. What’s the common thread? Do you do residential real estate but are also passionate about the cycling group you put together? Your story is that you don’t just find people the right home, you build communities for people –  you love to bring people together and help them find “their place,” whether a new home or cycling hobbyist. Tell your story. It can all be tied together.

3.    Build Community. Now that you know your story and you’re communicating your personality and confidence through imagery, get talking (or posting and responding) on and offline. It’s not enough to simply post. An engaged community is what counts; not the number of followers.

And the amazing bonus… when you see yourself as confident and beautiful, it snowballs. You feel even more empowered and inevitably attract even more of your dream clients.