Laura Fravel | Article: A Picture is Worth a Thousand Words
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A Picture Really Is Worth a Thousand Words

A Picture Really Is Worth a Thousand Words

Consider the stats…

  • The human brain can process images up to 60x faster than text.
  • People form an impression of you in 1/10th of a second.
  • 90% of the information the brain receives is nonverbal.
  • People remember up to 80% of what they see vs. only 20% of what they read.

Your “headshot” says more than a thousand words… probably more than 10,000 words ever could. But I don’t even like to use the word ‘headshot.’ Why not ditch this posed image of a smiling head, for images that truly convey personality, credibility and accessibility. You need images that show authentic expressions of confidence and relatability, to be approachable and respected as an expert.

Combine this power of visuals and the human brain with the fact that we live in such a fast-paced digital world, and you need images that scream YOU, whether you’re a corporate CEO or a solopreneur.

After years of working for some of the most talented storytelling machines – from National Geographic to the New York Times – I’ve seen how powerful visuals can be, if used for more than just to showcase a smiling face.

  • Articles with images get 94% more views.
  • You can almost double the number of views that your webpage gets if you include visuals.
  • Visuals can help you attract the right kind of audience to your site by up to 67%.
  • 57% of people who watch nonprofit videos go on to make a donation.
  • Tweets with images get 5x more engagement.
  • Articles with images get 94% more views.

Images and photographs are one of – if not the – most powerful ways to communicate online.