4 Quick Steps to Build a Powerful Personal Brand - Laura Fravel
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4 Quick Steps to Build a Powerful Personal Brand

4 Quick Steps to Build a Powerful Personal Brand

  1. Niche Down! Make sure you have a niche. Trying to do anything and everything makes you look, well, like you’re just OK at everything. Claim your uniqueness and shape your story around that.
  2. Look the part. Show up online as the fabulous you that you are. Google yourself. Does your online presence match the kicking’ expert and leader that you are? Get a professional photo shoot. You won’t regret it.
  3. Craft a killer one-liner. Turn heads. Use it to introduce yourself at networking events – and on your Website in the form of a tagline. Once that grabs the attention of your ideal client, they’ll stick around to find out who you are and what you’re all about.
  4. Get Visible! A kickin’ brand won’t do you any good if you aren’t out there being seen. Whether it’s social media, conferences, media, podcasts, etc., make sure you have a PLAN to be seen by your ideal clients.

Crafting a personal brand isn’t about crafting a fake persona. It’s about speaking up and standing out for all that you – your authentic self – has to offer. When we share that unique value, it can’t help but attract those that we can help the most. And it’s a ripple effect.

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