06 Feb 4 Quick Steps to Build a Powerful Personal Brand
- Niche Down! Make sure you have a niche. Trying to do anything and everything makes you look, well, like you’re just OK at everything. Claim your uniqueness and shape your story around that.
- Look the part. Show up online as the fabulous you that you are. Google yourself. Does your online presence match the kicking’ expert and leader that you are? Get a professional photo shoot. You won’t regret it.
- Craft a killer one-liner. Turn heads. Use it to introduce yourself at networking events – and on your Website in the form of a tagline. Once that grabs the attention of your ideal client, they’ll stick around to find out who you are and what you’re all about.
- Get Visible! A kickin’ brand won’t do you any good if you aren’t out there being seen. Whether it’s social media, conferences, media, podcasts, etc., make sure you have a PLAN to be seen by your ideal clients.
Crafting a personal brand isn’t about crafting a fake persona. It’s about speaking up and standing out for all that you – your authentic self – has to offer. When we share that unique value, it can’t help but attract those that we can help the most. And it’s a ripple effect.